Brown Jordan: FLEX

MinxFilms created 16 cinematic brand films for Brown Jordan that explore the intersection of design, landscape, and lifestyle through a refined, editorial lens.

A native Californian, Richard Frinier spent over 20 years as the chief creative officer and lead designer for Brown Jordan. During his prolific tenure, he spearheaded many of the brand's most critical material breakthroughs — including Flex.

Developed in collaboration with brand teams and art direction partners, the films function as atmospheric vignettes that honor Brown Jordan's mid-century design legacy while situating it within a contemporary, aspirational context.